Marketing: Interviews, articles and visibility
Name/bfid 201902-marketing-interviews-articles-and-visibility
Category Marketing
Freelancer Blockchain Projects BV - Blockchain Projects BV
Total up to 162,190 CNY (~23,886 USD)
Duration 2019/02/01 - 2019/06/30 (4 months + 1 month buffer)
Worker ID 1.14.162
Discussions
Accounting & Reporting workers.bitshares.foundation/201902-marketing-interviews-articles-and-visibility

Introduction

The strength of the BitShares Blockchain is its technical superiority and distributed governance. However, due to its decentralized and autonomous nature, some aspects are not continuously attended in comparison to most other blockchain platforms. One of those aspects is marketing. Everyone wants it, but it is hard to find a spearhead for it. We aim to change that by doing baby steps and are asking for funding to conduct interviews, craft articles and increase the general visibility and awareness of the BitShares Blockchain by fixing misinformation and deadlinks in common crypto-overview websites and centralized exchanges.

This worker proposal is intentionally kept small, and if successful will be followed up on.

General frame

We (Blockchain Projects BV, BCP) propose that we engage on behalf of the community and organize the direct communication to external entities with regards to the marketing efforts listed below. This worker proposal intends to pay by the hour according to the task at hand and provide a budget to pay posting fees and similar. Any member of the BitShares community can approach us and help with any of the listed marketing efforts and receive the associated payment, the selection of who to assign to which task remains within our own discretion. Any publication material will be reviewed by us with respect to facts of the BitShares Blockchain.

Marketing efforts

Interviews

There are numerous online magazines and other channels out there that are featuring blockchains. We aim to contact them on behalf of the BitShares community, discuss possibilities and organize the actual execution of the interview which results in a publication within the magazine / channel. This typically includes a feature fee and hourly costs to actually conduct the interview and spread the word about the publication afterwards.

Articles

There is lack of professional content with respect to the BitShares Blockchain. Efforts here will include to craft articles and get them posted in magazines or other channels. Topics can include general overview of the BitShares Blockchain, statistics, educational content and more in-depth articles of specific features and business models enabled by the BitShares Blockchain. This typically includes a publication fee and hourly costs to actually write the article and spread the word about the publication afterwards.

Visibility

There are again and again articles popping up in the context of DEX, stable-coins or other subjects that the BitShares Blockchain would be considered among the pioneering blockchains. Additionally, there are crypto-overview websites and centralized exchanges that give short overviews over tokens and blockchains, and are either lacking the BitShares Blockchain / BTS or have misinformation. Efforts here will include approaching them on behalf of the BitShares community and give insight, request correction or simply to spread the word. A simply ping is not enough, so this will require more aggressive form of communication and continued follow ups. This can include various online media, including social ones and is typically done on hourly basis for content creation, corrections and communication with the other party.

Measurables

The following are tangible points that this worker proposal will pursue. All fees are fixed costs, which are paid to the respective entity for the publication, whereas budget work is done on an hourly basis. The amount indicated with those budgets reflects the total budget that is allowed to be spent on hourly rates. Billing will happen for actually incurred hours only and we will strive to find best cost-value ratios in the hourly rates. The budget is meant as “up to”, and if we can get it done for less, we will do so. Nevertheless, we ask the community to allow us flexibility in the hourly rates to accomodate freelancers with different backgrounds and qualifications, depending on the task. The maximum hourly rate is capped and listed in the budget section.

In case one of the publications does not follow through, we reserve the right to redirect the respective marketing effort to an alternative magazine / channel that we find an appropriate replacement. Assumption is 6,79 CNY / USD. Furhermore, if the budget allows due to efficient time management, we may select additional interviews, articles and visibility efforts to execute.

Interview: http://gokhshtein.com/

An upcoming magazine with its first feature in march, see offer here.

Type Actual cost Converted
Feature (fee) 1,000 USD 6,790 CNY
Expected hours for organization and interview (budget) 1,000 USD 6,790 CNY
Review (budget) 250 USD 1,697 CNY
Spread the word after publication (budget) 800 USD 5,432 CNY

Interview: http://8btc.com/

One of the main news outlets in the chinese area. Publication possibility is confirmed, negotiations are still ongoing, thus the fee is estimated (indicated below is their premium offer without any discount including marketing from their end as worst case). Best cost-value will be sought after.

Type Actual cost Converted
Feature (fee) 3,000 USD 20,370 CNY
Expected hours for organization and interview (budget) 1,000 USD 6,790 CNY
Review (budget) 250 USD 1,697 CNY
Spread the word after publication (budget) 800 USD 5,432 CNY

Interview: Optional

Following candidates are currently considered (others are also being evaluated currently):

  • https://seekingalpha.com
  • https://www.entrepreneur.com The fee is thus estimated.
Type Actual cost Converted
Feature (fee) 2,000 USD 13,580 CNY
Expected hours for organization and interview (budget) 1,000 USD 6,790 CNY
Review (budget) 250 USD 1,697 CNY
Spread the word after publication (budget) 800 USD 5,432 CNY

Article: Wikipedia

The wikipedia article of the BitShares Blockchain https://en.wikipedia.org/w/index.php?title=BitShares&redirect=no currently links to the personal website of Daniel Larimer. This needs to be reworked and filled with proper content.

Type Actual cost Converted
Publication (fee) 0 USD 0 CNY
Expected hours for organization and writing (budget) 1,500 USD 10,185 CNY
Review (budget) 250 USD 1,697 CNY
Spread the word after publication (budget) 800 USD 5,432 CNY

Article: Optional

In case there is a real opportunity to write and publish an article for the BitShares Blockchain that is worth the publication fee, we want to secure the funding now show a swift reaction to the publisher. There have been opportunities in the past, but the whole concept of setting up a worker proposal is to tedious for outside parties and has to big of a delay. The costs below are estimated

Type Actual cost Converted
Publication (fee) 1,500 USD 10,185 CNY
Expected hours for organization and writing (budget) 1,500 USD 10,185 CNY
Review (budget) 250 USD 1,697 CNY
Spread the word after publication (budget) 800 USD 5,432 CNY

Visibility: Update information

Check and request updates for information on

  • https://coincheckup.com/coins/bitshares
  • https://www.hbg.com/en-us/assetintro/#bts
  • https://info.binance.com/en/currencies/bitshares
Type Actual cost Converted
Analyze current data (budget) 3 * 250 USD 5,092 CNY
Corrections & Communication (budget) 3 * 250 USD 5,092 CNY
Review (budget) 250 USD 1,697 CNY

Visibility: Add information

Add information to and allow two optional other places

  • https://www.coindesk.com/data A pull request was already done https://github.com/CoindeskData/CEX-Methodology/pull/4
Type Actual cost Converted
Content creation & Communication (budget) 3 * 250 USD 5,092 CNY
Review (budget) 250 USD 1,697 CNY

Translation

The language of our team is english, and we aim to target the chinese audience as well if an opportunity arises. Thus we include a budget for translation, nevertheless it is certainly possible that any member of the chinese community engages in any of the above marketing efforts as well.

Type Actual cost Converted
Translation (budget) 1,000 USD 6,790 CNY
Review (budget) 250 USD 1,697 CNY

Budget

Summing up all measurables we end up with a total budget (all amounts are up to) of

Measurables Budget
Interview: http://gokhshtein.com/ 20,709 CNY
Interview: http://8btc.com/ 34,289 CNY
Interview: Optional 27,499 CNY
Article: Wikipedia 17,314 CNY
Article: Optional 27,499 CNY
Visibility: Update information 11,881 CNY
Visibility: Add information 6,789 CNY
Translation 8,487 CNY
Total Budget 154,467 CNY
Escrow Fee (5%) 7,723 CNY
Total Asking 162,190 CNY (~23,886 USD)

The maximum hourly rates are listed below and the actually agreed upon hourly rates will be listed on every invoice

Task Hourly (USD) Converted Reasoning
Organization & Review 125 USD/h 848 CNY/h Needs management skills and complete oversight, done by BCP
Content creation max. 125 USD/h 848 CNY/h Needs deep knowledge of the BitShares Blockchain
Conduct interview max. 125 USD/h 848 CNY/h Needs deep knowledge of the BitShares Blockchain
Communication max. 100 USD/h 679 CNY/h Patience, negotation skills and cultural awareness
Spread the word max. 80 USD/h 543 CNY/h Needs good ties into the crypto-community and knowledge where to go
Translation max. 60 USD/h 407 CNY/h Mother tongue, with understanding of technical terms in the blockchain space

All amounts are in CNY. Any remaining or unspent budget will be returned. BitShares Blockchain Foundation is employed to facilitate escrow and public accounting, please note that the 5% fee will only be incurred on actual spendings.

Team Blockchain Projects BV

  • Stefan Schießl, Senior Software Developer, active community member and also known as @sschiessl. Will be facilitating communications and organization and contribute to the process of creating a clear and transparent picture of the BitShares Blockchain
  • Fabian Schuh, CTO, active community member and also known as @xeroc. Will be assisting in all matters that raises historical and technical questions of the BitShares Blockchain
  • Danique Sterenborg, Project Manager, organizer of BitFest Amsterdam. Will be involved in content creation, support for coordinating, accounting and invoice handling

Support

  • Linda Tian, Secretary Genereal of Global Graphene Blockchain Application Center (http://gbacenter.org/), active member in chinese BitShares community, will be assisting in all matters that need support from the chinese community (Task Communication)

Summary to the Shareholders

We approach marketing with tangible milestones and a limited budget to set precedent in the lack of community funded marketing. We certainly hope to inspire community engagement and are determined to pursue marketing with follow ups. This worker is intentionally inclusive to facilitate community participation, while any and all content created through this worker will be reviewed and fact-checked by an experienced team before publication. This increases the costs, but it is necessary to create high quality content and fight the existing misinformation on the BitShares Blockchain that currently exists. Furthermore, the payment of this worker is flexible and we will be seeking best price-value for the money. This flexibility also allows us to do the content creation ourselves in the case that there is no community engagement.

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